Interior design inspiration
The Purpose of Interior Design in Home Renovations

As passionate interior designers based in South London, we believe in the transformative power of design. We are asked regularly when and what is the purpose of an interior designer.  So join us as we delve into the essence of interior design in home renovations and discover when it's the perfect time to bring an expert on board.

What is Interior Design?

Interior design is the soul of any home renovation project. It's not just about the aesthetics; it's about creating a harmonious blend of functionality, style, and comfort. At House of Norica, we infuse modern interior design principles to shape spaces that resonate with your lifestyle and aspirations. Our approach is rooted in South London's vibrant spirit, and our designs are an embodiment of boldness and uniqueness. We strive to create unforgettable designs that enrich your living experience and make your space a true reflection of who you are.

When you engage an interior designer, you're embarking on a journey of personalised transformation. A skilled interior designer is your partner in crafting spaces that resonate with your vision, needs, and aspirations. From the initial consultation to the final reveal, you can expect tailored guidance, creative insights, meticulous planning, and seamless coordination. With a deep understanding of your preferences, an interior designer brings your dream space to life, ensuring every element aligns with your lifestyle, enhancing both aesthetics and functionality.

10 tasks an interior designer can help you with:
  1. Initial Consultation: Understanding the client's vision, needs, and goals for the space.
  2. Space Planning: Designing layouts that optimise functionality and flow within the space.
  3. Concept Development: Creating a cohesive design concept that captures the desired aesthetic.
  4. Mood Board Creation: Compiling visual representations of colours, textures, and materials.
  5. Furniture and Material Selection: Choosing furnishings, finishes, and materials that align with the concept, utilising access to trade contacts and discounts.
  6. Lighting Design: Planning the placement of lighting fixtures to enhance ambiance and functionality.
  7. Coordination with Suppliers: Collaborating with suppliers and contractors to source materials and execute the design.
  8. Joinery design: Working with joinery specialist to create bespoke fitting pieces for your home. 
  9. Project Management: Overseeing timelines, budgets, and coordinating various professionals.
  10. Final Styling: Arranging furnishings, decor, and accessories to bring the design to life.

When to Hire an Interior Designer?

The question often arises: when should you bring an interior designer on board for your home renovation? The answer is simple: at the beginning. Collaborating with an interior designer from the project's inception ensures a cohesive and holistic approach to your renovation journey.

If you're envisioning bold and unforgettable designs that seamlessly marry form and function, an interior designer is your ally. From spatial planning and material selection to lighting and colour schemes, an expert's touch ensures every element aligns with your vision. The earlier you involve a designer, the greater impact they can have in creating a cohesive design that matches your vision. 

Collaboration Beyond Boundaries

We understand that exceptional interior design often requires collaboration with other practitioners. We seamlessly work alongside architects, contractors, and craftsmen, harmonising their expertise with our design vision. This collaborative approach ensures that your project is not just a renovation but a house that you enjoy coming home to.

An interior design studio should work with all contractors to make sure the design vision is executed at every stage of the project. 

Next steps...

Hiring an interior designer is your key to unlocking spaces that transcend the ordinary. With an eye for detail, a designer transforms your vision into reality, orchestrating elements that harmonise aesthetics and functionality. From conceptualising to execution, their expertise ensures that your space becomes an embodiment of your unique style and aspirations. Elevate your surroundings and reimagine your living experience – collaborate with an interior designer and embark on a journey of personalised transformation.

Reach out to us today, to discuss if hiring an interior designer will be right for you and your project. Contact us on